Tag: Social Media Strategy

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Goals Drive Social Media Strategy! What Are Yours?

Goals Drive Social Media Strategy! What Are Yours?

Social media marketing is a results driven practice. Seeing your business grow from your efforts online are what helps propel you forward. However, many business owners believe they can achieve amazing results with a “fly by the seat of their pants” approach. This could not be further from the truth. To achieve the results you’re…
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Social Media Strategy

What Is a Social Media Strategy?

Strategy.  We use it in every aspect of our lives.  Nowhere else is it more clear than when watching experienced chess players engaged in a game of chess.  If one player is several moves ahead of his opponent, it is virtually certain that player will lose the game.  A serious chess player would not even…
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Why A Social Media Strategy is Critical for an Author’s Success

Social media provides author’s with an intimate connection with their readers and fans. Understanding why a social media strategy is critical for an author’s success can make the difference between a best seller and a flop. You may create an outstanding novel that is on par with Dostoyevsky, but it won’t help you pay the…
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