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blog social media

Why a Blog is Considered Social Media

  Blogs have become an integrated social platform that is found in every industry, career and interest. They are intimately connected to social networks and can be accurately described as the most important social media tool available. Why is a blog social media? Simply put, it is a type of media that promotes social involvement.…
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Storefront

How Does Your Business Look to Strangers Online?

  You’ve been there since the very beginning. You picked the colors, had input on designing the logo. Your business is your baby. To you, it’s the best business in the industry, you have loyal customers and your service is next to none. This isn’t how others see it. To random people online, you’re another…
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viral marketing

Why You Shouldn’t Care About Viral Marketing

Viral marketing is the practice of creating content specifically so that it will go viral. ‘Going viral’ means that it spreads throughout the internet well beyond the initial marketed audience. While this term doesn’t have any strict definition, and is way overused, a truly viral piece of content will end up being posted multiple times…
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Social Media Icons

Which Social Websites Do You Really Need to Use?

It seems like every month there’s a new social media site that everyone is suddenly using. As a business owner, it can be frustrating to try to use all of them. Fortunately, you don’t have to. Certain social networks are better suited for different types of businesses. How can you tell which social websites you…
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Twitter Cartoon

3 Ways to Increase Your Twitter Followers

Twitter has become one of the most important marketing tools available. Almost everyone has a Twitter account, it allows easy access to industry influencers and it allows you to showcase your content. It’s one of the best things to ever happen to a business owner, blogger or author. However, there is a distinct problem with…
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Social Media Strategy

What Is a Social Media Strategy?

Strategy.  We use it in every aspect of our lives.  Nowhere else is it more clear than when watching experienced chess players engaged in a game of chess.  If one player is several moves ahead of his opponent, it is virtually certain that player will lose the game.  A serious chess player would not even…
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Like us on Facebook

Should I Buy Facebook Likes?

Facebook likes have become increasingly important. They signify that you are an established business. In fact, they present a type of social proof that more and more potential customers are requiring in brands that they deal with. This begs the question – should I buy Facebook likes? The answer is not a simple yes or…
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Social Media Audit

Are You Maximizing Holiday Social Media Silence?

It’s a relatively new phenomena and it’s one you should be taking advantage of. It’s that magical time of year, the holiday season, and this results in a general silence on many social media platforms. Of course there are still posts, well wishes and uploads – but people are more focused. Except for a few…
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Social Media Icon Map

How to Overcome SMADD (Social Media ADD) so You Can Focus on Business

Social media marketing has become a required element of any small business’ marketing strategy. What this means, essentially, is that messing around on Facebook and Twitter is now a part of your job. Sounds great, right? It can be – but it can also result in a significant loss of time that could be otherwise…
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LinkedIn Live – In Boise!

On November 12, 2013 – Boise, ID was the setting for the 2nd BETA #LinkedInLive sponsored by LinkedIn, Idaho Technology Council, and BSU College of Business and Economics. Over 200 people packed the room at the Stueckle Sky Center at the Boise State University Stadium and learned from LinkedIn, as well as the following local…
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