Author: Jennifer Quinn

Today's Livestreaming & Digital Marketing Resource

Mastermind Group Interview Replay with @TobeBrockner

Have you ever been interested in a topic and then realized you knew a person who literally wrote the book on it? That’s what happened to me a few weeks ago. I had a thought about starting a Mastermind Group and reached out to friend & colleague, Tobe Brockner, author of “Mastermind Group Blueprint. How…
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Does Your Marketing Strategy Include Paid, Earned, and Owned Media?

Does Your Marketing Strategy Include Paid, Earned, and Owned Media?

What is the difference between paid, earned, and owned media? Do you really need all of them in your marketing strategy? Anyone who has ventured into the world of online marketing has certainly come across the terms paid, earned and owned media. While sometimes you can tell what they mean within the context, everyone looking…
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viral marketing

Why You Shouldn’t Care About Viral Marketing

Viral marketing is the practice of creating content specifically so that it will go viral. ‘Going viral’ means that it spreads throughout the internet well beyond the initial marketed audience. While this term doesn’t have any strict definition, and is way overused, a truly viral piece of content will end up being posted multiple times…
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Social Media Icons

Which Social Websites Do You Really Need to Use?

It seems like every month there’s a new social media site that everyone is suddenly using. As a business owner, it can be frustrating to try to use all of them. Fortunately, you don’t have to. Certain social networks are better suited for different types of businesses. How can you tell which social websites you…
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Twitter Cartoon

3 Ways to Increase Your Twitter Followers

Twitter has become one of the most important marketing tools available. Almost everyone has a Twitter account, it allows easy access to industry influencers and it allows you to showcase your content. It’s one of the best things to ever happen to a business owner, blogger or author. However, there is a distinct problem with…
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Social Media Strategy

What Is a Social Media Strategy?

Strategy.  We use it in every aspect of our lives.  Nowhere else is it more clear than when watching experienced chess players engaged in a game of chess.  If one player is several moves ahead of his opponent, it is virtually certain that player will lose the game.  A serious chess player would not even…
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Like us on Facebook

Should I Buy Facebook Likes?

Facebook likes have become increasingly important. They signify that you are an established business. In fact, they present a type of social proof that more and more potential customers are requiring in brands that they deal with. This begs the question – should I buy Facebook likes? The answer is not a simple yes or…
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Social Media Icon Map

How to Overcome SMADD (Social Media ADD) so You Can Focus on Business

Social media marketing has become a required element of any small business’ marketing strategy. What this means, essentially, is that messing around on Facebook and Twitter is now a part of your job. Sounds great, right? It can be – but it can also result in a significant loss of time that could be otherwise…
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Social Media ADD

So, You Think You Have SMADD (Social Media ADD) or are Addicted to Social Media?

It’s so easy to check Facebook. It’s even easier to check Twitter. Don’t get me started on Pinterest. Now that most people have a smartphone and a tablet, it’s become increasingly difficult to pay attention to offline life. You might find yourself instinctively checking your phone during a friendly dinner, at stop lights – or…
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Hiring a Social Media Ghost

Hiring a Social Media Ghost – Why You May Want to Think Twice

Many individuals are starting to use social media ghosts to handle their social media marketing efforts. Authors, speakers, insurance agents and realtors seem to be hopping on ghost bandwagon. A social media ghost is someone who acts as you. They post, tweet and reply as if they are you. While it may seem like a…
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